The future of private funding in culture and sports

Culture and sports carry national identity and maintain social memory. At the same time, they create a strong sense of belonging, boost health and support social cohesion and personal well-being. Culture and sports create economic value through job creation, tourism and exports. We cannot focus only on short-term costs and revenues in funding these sectors; it is important to take a look at their long-term impact to help build a healthier, more cohesive and more economically viable society.